The Hall, a new experimental fashion space, opened its doors in 2021, created by the innovative team at Brilliant Boys Branch. The founder's goal was to provide customers with an unparalleled shopping experience, focused not just on limited edition products but on art, fashion, and trend. To bring this vision to life, they enlisted the help of renowned artist and designer Daniel Arsham to create a one-of-a-kind store. Before opening, The Hall had already made waves with successful campaigns like Daniel Arsham's Eroded Teddy Bear and collaborations between MIZUNO and SORAYAMA and Jimmy Choo and Eric Haze Curated By Poggy. The Hall prides itself on being more than just a store, selling 30% of famous street brands like Fear Of God and 70% of lesser-known brands with a strong cultural identity. Every month, The Hall refreshes its product offerings to stay current and relevant. With a mission to be a local fashion magazine, a meeting space, and a platform for cultural exchange between East and West, The Hall sets itself apart as a truly unique retailer. The brand color is white and blue.

Keywords: Daniel Arsham / Retailer store / Product Design & Development